Adobe and Day Software today announced that they have a done deal that will be executed this year. The move is exciting (if not totally unexpected) and makes total sense from an Adobe and a Day perspective. Let’s have a look.
The WCMS market has a host of strong players, some of them having gained strength through mergers in the last years, especially Autonomy with their Interwoven acquisition and Open Text with Vignette under their belt. So there was no way Adobe could get foothold in that game without an acquisition. Work Contribute into something that competes with Fatwire, Sitecore, let alone Open Text or Teamsite? NFW. So it was pretty clear that the next move that Adobe would do on the WCMS field would be an acquisition.